AI · 2026-11-09
No Tae-moon Buys 3,000 Samsung Electronics Shares… at 210,000 Won Each, Totaling 630 Million Won
Samsung Electronics CEO and DX division head No Tae-moon bought 3,000 treasury shares on the open market during a period of falling stock prices. The purchase was made at 210,000 won per share, for a total of 630 million won. Here’s a look at the background to the purchase and the recent decline in Samsung Electronics’ stock price.

Amid a sharp drop in Samsung Electronics’ share price, No Tae-moon, CEO and head of the Device eXperience (DX) division, bought 3,000 treasury shares. Because the purchase came at a time when the stock was under pressure, it is being interpreted as a move that signals management’s commitment to responsible leadership.
According to the Financial Supervisory Service’s electronic disclosure system, No bought 3,000 common shares of Samsung Electronics on the 6th through an on-market transaction. The purchase price was 210,000 won per share, bringing the total amount to 630 million won. With this transaction, No’s holdings increased from 124,280 shares to 127,280 shares.
This was not the first treasury share purchase this year. No had previously bought 3,045 Samsung Electronics shares in late July at 230,000 won per share. Taken together, the two transactions mean he bought 6,045 shares in the second half of this year, for a combined investment of 1.33035 billion won.
The mood in the stock market was far from upbeat at the time of the purchase. On that trading day, Samsung Electronics closed in the regular session at 188,700 won, down 6.35% from the previous trading day, slipping below 200,000 won on a closing-price basis. Compared with the 242,000 won close on the 28th of the previous month, that marked a drop of about 22% in just nine days.
The article pointed to concerns that policy uncertainty surrounding AI data investment and the semiconductor industry had increased after the U.S. midterm elections as a factor behind the stock’s decline. It also noted that selling pressure had concentrated on semiconductor-related stocks amid growing expectations that AI infrastructure investment could slow. That said, this is an analysis of the market conditions at the time, and it cannot be concluded that a treasury share purchase alone would change the stock’s direction.
On the same day, the KOSPI also closed down 6.02% from the previous trading session at 5,059.69. During the session, the index briefly fell below the 5,000 mark, triggering a circuit breaker that temporarily halted stock trading, followed by a sidecar on the sell side. It later recovered part of its losses and climbed back above 5,000.
Treasury share purchases by executives can be seen as a signal that the company believes its stock is undervalued, as well as a message meant to strengthen investor confidence. But whether the share price actually recovers will depend on a range of factors, including future earnings, the semiconductor cycle, and the flow of AI-related investment. Source: Asia Economy.
According to the Financial Supervisory Service’s electronic disclosure system, No bought 3,000 common shares of Samsung Electronics on the 6th through an on-market transaction. The purchase price was 210,000 won per share, bringing the total amount to 630 million won. With this transaction, No’s holdings increased from 124,280 shares to 127,280 shares.
This was not the first treasury share purchase this year. No had previously bought 3,045 Samsung Electronics shares in late July at 230,000 won per share. Taken together, the two transactions mean he bought 6,045 shares in the second half of this year, for a combined investment of 1.33035 billion won.
The mood in the stock market was far from upbeat at the time of the purchase. On that trading day, Samsung Electronics closed in the regular session at 188,700 won, down 6.35% from the previous trading day, slipping below 200,000 won on a closing-price basis. Compared with the 242,000 won close on the 28th of the previous month, that marked a drop of about 22% in just nine days.
The article pointed to concerns that policy uncertainty surrounding AI data investment and the semiconductor industry had increased after the U.S. midterm elections as a factor behind the stock’s decline. It also noted that selling pressure had concentrated on semiconductor-related stocks amid growing expectations that AI infrastructure investment could slow. That said, this is an analysis of the market conditions at the time, and it cannot be concluded that a treasury share purchase alone would change the stock’s direction.
On the same day, the KOSPI also closed down 6.02% from the previous trading session at 5,059.69. During the session, the index briefly fell below the 5,000 mark, triggering a circuit breaker that temporarily halted stock trading, followed by a sidecar on the sell side. It later recovered part of its losses and climbed back above 5,000.
Treasury share purchases by executives can be seen as a signal that the company believes its stock is undervalued, as well as a message meant to strengthen investor confidence. But whether the share price actually recovers will depend on a range of factors, including future earnings, the semiconductor cycle, and the flow of AI-related investment. Source: Asia Economy.
Source: 노태문, 삼성전자 자사주 3000주 장내 매입…주당 가격은
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