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AI · 2026-11-07

On the day Samsung Electronics’ ‘200,000-won stock’ fell apart, President Noh Tae-moon bought 630 million won worth of shares

On the day Samsung Electronics’ share price fell below 200,000 won, CEO and DX chief Noh Tae-moon bought 3,000 common shares on the open market. The move is being read as a sign of confidence in shareholder trust and responsible management, but it does not guarantee a rebound in the stock price.

On the day Samsung Electronics’ ‘200,000-won stock’ fell apart, President Noh Tae-moon bought 630 million won worth of shares
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On the day Samsung Electronics’ share price fell below 200,000 won, Noh Tae-moon, CEO and head of the Device eXperience (DX) division at Samsung Electronics, bought an additional 3,000 shares of the company’s stock. Because the leadership stepped in to buy shares at a time of market volatility, the move is drawing attention as a message of responsible management and an effort to restore shareholder trust.

According to the Financial Supervisory Service’s electronic disclosure system on the 6th, President Noh bought 3,000 common shares of Samsung Electronics on the open market at 210,000 won per share. The total purchase came to 630 million won, and his holdings increased from 124,280 shares to 127,280 shares after the transaction.

On the same day, Samsung Electronics shares closed the regular session at 188,700 won, down 12,800 won, or 6.35%, from the previous trading day. As the stock fell below 200,000 won, hopes for the so-called “200,000-won Samsung” were put on hold for the time being. The broader domestic market also saw steep losses. The KOSPI closed at 5,059.69, down 6.02%, and a circuit breaker was triggered after the index broke below the 5,000 level intraday. A circuit breaker is a mechanism that temporarily halts trading when the market drops sharply.

Market watchers have raised concerns that uncertainty surrounding AI data center investment and semiconductor industry policy has increased after the U.S. midterm election. Worries that investment in AI infrastructure could slow are believed to have led to selling in semiconductor-related stocks. Compared with the closing price of 242,000 won on the 28th of last month, Samsung Electronics’ share price fell by about 22% in just nine days.

This is not the first time President Noh has bought back shares. At the end of July, he also purchased 3,045 Samsung Electronics shares at 230,000 won per share, for a total of about 703.5 million won. Combined, the two transactions mean he bought 6,045 shares in the second half of the year, investing about 1.33035 billion won.

Executives’ purchases of company stock are often seen as signals of confidence in the company’s growth potential or a commitment to enhancing shareholder value. In particular, when such purchases are made during a period of falling stock prices, they can help calm investors’ nerves. That said, it cannot be assumed that stock buybacks by executives alone will lead to a rebound in the share price. Going forward, the trend is expected to be influenced by global AI investment, semiconductor demand, and whether Samsung Electronics can improve its earnings.

Source: Electronic Times

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